Listening to Evan Davis talking to Steve Henry (Advertising Executive) about 'deception' was incredibly interesting particularly with how advertisers are 'economical' with the truth but are also 'stretching' this truth (weasel words) that creates a particular and more importantly positive impression of a product. Within these adverts, are embedded messages that the consumer is very quick to identify. Henry describes the role of advertising is to 'entertain'. Yes, but advertising is there to sell a product to the consumer and an entertaining advert is also good marketing as the consumer will remember the advert and the associating products.
Well worth a listen- Thanks Rod for the link!
Going off on a slight tangent here, but I'm finding Steve Henry's blog invaluable into the insight of advertising and other things creative...
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